AIRX: AI Telecom Marketplace — -48% Provisioning, +34% Revenue
AIRX - B2B Telecom Services Marketplace across 9 UK regions.
Challenge
The client ran a telecom platform across 9 UK regions — entirely manually. Vendors published services through inconsistent processes, coverage validation was unreliable, and orders had no structured lifecycle. Documentation lived scattered across email threads. Every deal took 21 days to provision, leads slipped through the gaps between tools, and growing the business meant hiring more people instead of building smarter systems.
What was broken:
- No unified way to publish Internet, Ethernet, or Telecom services
- Coverage validation done manually, with frequent errors
- Order status tracked across disconnected tools
- Contracts and documents spread across email threads
- 21-day provisioning cycle blocking deal velocity
- Headcount had to grow with revenue — no operational leverage
Solution
We built a centralized B2B marketplace with AI across the full deal lifecycle — from partner matching and lead scoring to order monitoring and document automation. A team of 10 shipped in 6 months: 2 senior backend engineers, 2 full-stack engineers, 1 frontend engineer, 1 DevOps, 1 QA lead, 1 product designer, 1 technical architect, and 1 project manager.
Service Catalog
- Structured listings for all service types — Internet, Ethernet, and Telecom
- AI-validated geographic coverage so vendors publish once and buyers search accurately
- Eliminated inconsistent, error-prone manual coverage checks
Order Lifecycle
- SLA-governed workflow with AI monitoring across every order stage
- Delays and coordination gaps flagged before they cost time
- A single structured lifecycle replacing disconnected tools
Lead Engine
- CRM sync with real-time visibility into every lead
- AI-driven scoring and prioritization so the best leads get worked first
- No lead goes untracked or slips between tools
Comms & Docs
- Order-level messaging keeping every conversation in context
- Document hub with AI summarization — everything in one place, searchable
- Replaced scattered email threads for contracts and documentation
Analytics
- Dashboards for deal velocity, SLA compliance, and vendor efficiency
- Decisions backed by data, not gut feel
- Multi-region visibility across all 9 markets in one view
Result
Business Impact:
- 📈 +34% revenue growth YoY from faster deal cycles
- 🎯 +37% lead-to-contract conversion rate
- 💰 −28% customer acquisition cost
Operational Efficiency:
- ⚡ −48% provisioning time: 21 days → 11 days
- 🚀 +62% processing capacity — with no new hires
- 🔒 −41% lead leakage across the pipeline
Scale & Expansion:
- 🤝 1,200+ business buyers and 180 vendors onboarded
- 🌍 Built for multi-region expansion — adding new markets requires no structural changes
Technologies
One short call. We will tell you honestly whether we can help, what we would do first, and what it would return. No obligation, no hard sell.
Oliver Romanov
Founder at Time2Launch